Thursday, February 18, 2010
Is a Personal Social Network Emergency Notification Plan Necessary?
Wednesday, January 20, 2010
Social Media Family, Friends, Colleagues and Neighbors: What I've Learned About Online Relationships
Wednesday, January 6, 2010
What Constitutes Fair Play in The Social Media Playground?
I recently came across a web article exposing a social media certification program as “nonsense.” I won't get into whether I agree or disagree. Anyone who knows me can probably guess my opinion but that is not the point of this post. The article in question absolutely skewered the partners and company offering the program. It makes me uneasy when people do that. I've ranted about a few very large companies I've had customer service issues with but as a paying customer, I have some right to do that. I try not to attack individuals but will instead comment on the behavior that disturbs me. I have many reasons for this but the main one is, I don't put myself above other people. I will satire a group but what if I am wrong about the individual? I've only walked in MY moccasins.Tuesday, November 10, 2009
An Overview of the New Retweet Feature on Twitter.com
Briefly, for those who may not be familiar, a retweet is the reposting of a tweet that an individual feels is worthy of sharing with their followers. The traditional means of tweeting this are as follows,
RT: @personquoted Space aliens invade Punxsutawney, PA and kidnap Phil.
You spread the news but the original person gets credit for saying it first. Twitter can be a wonderfully democratic.
In the header photograph the conventional retweet formula is in violet. Notice there are two “RT”s which means this is the second time this is being repeated. This means the original message has most likely been shortened to accommodate two user names as well as the original message. The orange shows a retweet done by a third party application. Rather than starting with “RT” it ends in “via” and then posts the user name. This method can be confusing to some who mistake it for an original statement. The new retweet feature is pointed out in yellow. There is a symbol at the front of the tweet representing “retweet.” The avatar and user name is of the original person who posted the tweet. The retweet appears unaltered with the person who retweeted it, in your stream, listed at the end. It may have been retweeted several times but you will not see this in the home screen.
To examine retweets click on “Retweets” in the right hand column. This brings up a three tabbed screen with “Retweets by others,” Retweets by you” and “Your tweets, retweeted.”
The other two tabs are self explanatory. They show posts you have retweeted to those who follow you and posts where others have retweeted your original content. With these tabs you can examine where a retweet was before you saw it and you can track where your own original content is spread.
Through the good graces of Amy Palmer (@BoSoxAmy), Douglas Breault (@GenKreton) and Jeff Reneker (@jreneker) I was able to experiment with the retweet function and use their eyes to get an idea of what they saw in their stream. We discovered that retweets of mutual followers do not show up in an individual’s main stream. This makes sense from an efficiency standpoint since it leads to a less cluttered stream but there are times a person only catches a general post upon seeing a retweet from a mutual friend. I can see where some people won’t like this. If a person retweets another who their followers don’t follow this will appear in their stream. If someone you follow often retweets another person you don’t follow and these updates are posts you would rather not see (which is why you aren’t following them in the first place) the only way I am aware of to prevent being barraged with these retweets is to block the person you do not follow from appearing in your stream. This could become a somewhat hostile move but I can’t think of another way around it. I am very sensitive about whom I block because, while they may not be my cup of tea, they have a right to be heard and with all the spammers about, someone who is blocked too often could be seen as suspect. I hope Twitter will find another work around to this problem so that people do not have to block others just to avoid seeing them retweeted in their stream. If you go to the profile of someone you follow you can manually turn off all their retweets. If the only person they ever retweet is @Hitler this is a practical solution but chances are that is not all they retweet so turning this off means losing that potential value added content.
Another notable is, the retweet function does not work for protected accounts. The only way to retweet a post from a protected friend is to manually cut and paste or hand type it. Also, the retweet button does not allow a person to add to or change the original content of a tweet. This helps preserves the author’s original words and intent. It is arguably the best and primary reason for having a retweet button. No longer will words be cut out and spelling changed to accommodate a person’s user name. All that said, I am certain there will be a lot of backlash on this because people really LOVE to add their own two cents to retweets. The only thing I don’t like about the direct quote is not being able to delete “please retweet” or “pls RT” from the end of a retweeted post. A post should be retweeted because it has value to an audience, not because someone asks. I don’t add this to posts because I have faith in the intelligence of my followers. They know their audience and will retweet what I write if it has value to them and the people who follow them. If it doesn’t they won’t. That is the way it should be.
Finally, a person won’t see themselves retweeted in their stream. Gone are the ego gratifying days where you post something and see it catch fire across Twitter. Now you have to go to the “Your tweets, retweeted” screen to see this. I think this is a good thing. There are other metrics to determine your impact on Twitter. Why not use them and spend your time on Twitter connecting with your audience and hearing what they have to say? A cleaner stream will allow you to do just that. Plus, with any luck, you’ll learn something.
Thursday, October 8, 2009
Who Is The FTC Sleeping With?
Much has been written this past week about the Federal Trade Commission's "Guides Concerning the Use of Endorsements and Testimonials in Advertising" which goes into effect December 1st, 2009. These guidelines effect all persons providing commentary (reviews) on products for which they have received any form of material compensation in exchange for their commentary. The FTC seems to be giving a pass to traditional media outlets such as newspaper, television, radio and magazine news outlets and concentrates on "real" individuals who give testimonials in exchange for money or products. Going forward these individuals have to disclose when they are receiving material compensation or face fines for not doing so.Personally I think people should have been doing this all along and some have. Better bloggers will not risk ruining their credibility by endorsing a product which is substandard. Most consumers are smarter than the FTC seems to think. Consumers who are naive enough to grant credibility to a sponsored review on a blog or an infomercial are as likely to believe the same sort of fluff from a "valid" news organization or a magazine which has to print "advertisement" over a rave review for the next big thing.
Since they don't appear to be doing much with these guidelines to protect consumers from themselves, what is the FTC really doing? Are they now in the business of regulating what qualifies as news? Several articles I've read have expressed this concern and I think it is valid. It deserves close scrutiny to examine how that all plays out. When Government gets involved in judging what is legitimate news and insinuating citizen journalism is illegitimate they are walking dangerously close to censorship similar to the Chinese model. I'm not sure that is what they are attempting to do nor do I think, if this were the FTCs motive, they could get away with it long term. There are too many individuals and lawyers to challenge them.
What I have seen curiously absent is any mention of material compensation being monitored as income. At least I find it curious and I am not much of a conspiracy theorist. The United States is in the midst of an economic recession and the United States budget is running a previously incomprehensible deficit. Anyone would be foolish to think the United States Federal Government doesn't need as many tax dollars as it can get its hands on. You're likely thinking bloggers who collect Adsense revenue and the occasional freebie in exchange for a review are making peanuts for their efforts and in many cases you may be right but there is no doubt some freelancers are making a living from web content.
Freelancers are self employed and it is generally easier for the self employed to juggle their books to appear as though they are making less income than they actually are. I can attest to this since part of my profession is to indemnify people for loss of income. The cost of these policies are partially based on the amount of income a person makes which is determined by how much the individual claims on their income taxes. When it comes time to collect on these indemnity policies it is not at all unusual for the policy holder to miraculously present alternate proof their actual income is greater than previously stated.
As the public turns away from traditional media in favour of the internet and advertisers turn from conventional print advertising to viral and guerrilla internet marketing techniques there are increasingly more opportunities for individual freelancers to profit from new media. If PR firms are seeing this, I am seeing this, and freelancers are seeing this wouldn't it be naive to think the United States Federal Government isn't? Rather than wondering whether the FTC is crawling into bed with the FCC why isn't anyone wondering whether they are crawling into bed with the IRS?
Sunday, September 6, 2009
Here Is My Link
Dear Guru SEO Affiliate Marketing Expert Designer Person,
You sent me a link so I thought it would be rude of me to not send my own. I'm fully aware you won't read this because you don't have any more time to read unsolicited material from a stranger than I do. Still, my Mama raised me to be polite so I'm taking time from my busy day to write this to you.
I would hate for you to think sending out that link was a waste of time for the computer program you used to generate it so I want to reassure you; I know exactly what your link says. It tells me how wonderful you are and details the myriad accomplishments you have achieved to make you the best there is at what you do. If I stick with you, I am certainly going to achieve unimaginable heights. All I have to do is purchase and read your e-book, listen to your recording, attend your workshop, hire your company and follow all your instructions implicitly. This is the opportunity of a lifetime. I am sure to succeed and if by chance I don’t, it is because I don’t know how to follow directions. It has nothing to do with you since your plan is fool proof and is the reason you are so wildly accomplished.
You can’t imagine how pleased I am that YOU, out of the kindness of your heart, have chosen ME to share your success with. I don't know what it is that made you single me out but I am grateful beyond my ability to express it. I am also humbled because unlike you, I have nothing to sell. Sure, I have causes I champion and sometimes I ask for donations or support for those causes but you can feel free to disregard any of those causes you don't personally feel passion for. I certainly will never direct message you with anything like that because I know you are a busy, busy person and frankly, those messages can be intrusive.
I hope, in return for your largesse, you allow me to be of any assistance I can to you. I know it is unlikely I have anything you could possibly need but I just wanted to put the offer out there. I've been doing a great deal of listening and learning about this new media thing and I am happy to help anyone who asks. I don't have an e-book or product like that because I like to keep things on a more personal, one-on-one basis. I also don't have any mechanism to charge you for my assistance but that hasn't been a problem in the past. Heck, it works out better for you that way because whatever I give for free is valueless and you don't have to feel any obligation toward me.
Thank you for reaching out to me and sharing your specialness. I look forward to our long and fruitful relationship.
Sincerely,
Little Ole Me
(Graphic courtesy of Rhonda Hitchcock)
Friday, August 28, 2009
Twitter for the Social Media Fledgling
Thursday, July 9, 2009
Triumphing Over Depression

This post is for Lily, for Whitney, and anyone else who needs to hear it.
It pains me when I hear of anyone battling depression. I know how hopeless things can seem, how it sucks the life out of you and how, even when your logic center tells you to snap out of it, what an impossible a task that can be. You feel weak for giving into it which only feeds the depression more. When you are in its grip you feel no one understands what you are going through.
With all I’ve experienced throughout my life, I’d have to be a robot or a vegetable to not have undergone periods of depression. What I stated above doesn’t come from something I’ve read but emotions I’ve felt. I accidently discovered how to kick my depression before it takes over my life and haven’t had a debilitating occurrence again. I still get down sometimes but the difference is, I don’t stay there.
I was going through a particularly bad spot in my life. A relationship I was in had just ended, my home life was hell and I was old enough where I should have had something to show for my life but I had nothing. I was miserable. Surely there was no point in continuing. I couldn’t afford the down payment on a new apartment, I could never catch up on everything I had yet to accomplish and I was unlovable. Add that to everything that came before in my life and I was ready to find a cliff.
The morning that changed I remember like a film playing in my head. I managed to crawl out of bed and begin the long trek to work. That I still had a job during this time is miraculous. I rounded a corner and came upon a shop keeper opening his store. He gave me a hearty “Good Morning” and I couldn’t bear to bring him down so I pasted on a smile and replied in kind. I was rewarded with another flash of his great smile. Already I felt my moroseness drying up a little. I made it to the bus stop mulling over how it was possible the fellow could not have noticed what a funk I was in. Maybe he didn’t see me before I rounded the corner? More passengers arrived at the bus stop and greeted me. Rather than behave in my normal grunting fashion I also smiled at them and returned their greetings. The results were more smiles and some cheery small talk. I had the same experience with the Bus Driver when I boarded the bus. The reactions I was receiving from people gave me much to think about during my ride, so much I briefly forgot my legion of worries.
I think it is obvious where this is going so I won’t give you a blow by blow description of the rest of my day, week, month and year. My life turned a corner that day and I’ve never looked back except to be grateful for what I have now. I’m not a doctor so I can only guess as to cause and effect. My mother (coincidentally, a mental health worker) used to utter the old phrase, “Misery loves company.” I didn’t used to think about those words until after this happened. Maybe I attracted misery or maybe I didn’t. I do know I was NOT attracting joy. I’ve learned what a smile looks like reflected and it is beautiful. I am so incredibly fortunate chance taught me this. If anyone had told me something as cliché as “smile and the whole world smiles with you” I would have thought they were daft. Surely, I would have known in my head that they could not possibly know the torment I was going through. It is possible someone may have even tried to tell me this but I disregarded the advice. I had to learn it on my own.
You might ask, “If you had to learn this on your own, how do you think telling me will convince me to try it?” I am hoping you’ll consider the source. I’ve been there. If you have read prior posts you know I lost my parents at an early age and have been homeless several times. That would depress most people. There are other bad things that have happened to me but this post isn’t really about me. It’s about you and trying to help you get over the hump of debilitating depression.
Smile. Smile until it reaches from your mouth to your eyes. It takes a lot of work at first. Pretend you are trying to win an Academy Award playing a happy person. Then watch how people react to you. It is an infection of the best kind. Pour your heart into it. It costs you nothing to try this and the return on investment is phenomenal.
Research has shown some people are genetically or chemically predisposed to depression and other emotional illnesses. I wholeheartedly encourage people to seek professional care if they feel something is wrong with their emotional well being. Medical science is progressing by leaps and bounds with helping people live happy, productive lives through therapy or/and medications. This too is something to be grateful for. Now that science has enlightened us, there is no longer a stigma against depression. There is nothing wrong with talking to a doctor if you feel your emotions spiraling out of your control. You owe that to yourself. You also owe it to everyone who, without intervention, will not have the opportunity to love you at your fullest potential. If you’ve not met them yet, you will, if you give this gift to yourself (and them). Give yourself a chance.
And while you are mulling all this over, don’t forget to smile.
Sunday, May 24, 2009
Twitter: The Rules, The Numbers Game & Why I’m Not Playing
Sunday, May 17, 2009
Entitlement versus Pragmatism
We live in a world rife with expectations of entitlement. Everyone is entitled to a high paying job that makes them feel good. They are entitled to government benefits if they are sick or sad. They are entitled to good health care. They are entitled to have the police show up if someone has done them wrong. They are entitled to owning a home. They are entitled to being loved just for existing. I am not sure when all this entitlement began. I guess one could trace it back to the government programs after the Great Depression and around World War II. But back then, it seems, no one asked for anything they had not previously worked to earn. Now no one feels they have to DO anything to be entitled to everything.
The unfortunate reality is no one is entitled to anything and the sooner one realizes this, the more pragmatic a person can be about their decisions in life and the happier they will be. Everything is a risk. I can start a new job and work for a week and never get a paycheck. What would I do? I would stop working for that business. Next I could sue them and report them to the appropriate state agency. The appropriate state agency may do something to get me my pay but maybe they won’t. It depends on how much proof I have that I worked for the business and how well the business can deny it. As for a law suit, I have not been paid and law suits cost money so if I do not have any savings than I am SOL. I can sulk at how unfair life is or I can chalk this up to another lesson learned and find myself a new job. Someone can stab me to death as I walk down the street. Perhaps there are no witnesses. No one is punished. Perhaps there are witnesses but no one will talk. No one is punished. Maybe someone sees the act and does the right thing by testifying to what they saw. Then I am lucky that the killer is held accountable. I am not entitled to retribution and remember, in this scenario, I am still dead.
Some might say this is a dim view of the world but I’ve never viewed pragmatism as dim. A pragmatic view of the world keeps one sane and averts paralysis. I don’t live my life expecting someone to kill or cheat me but I keep my eyes open to the possibility and make deliberate choices to avert this. Since I don’t view my brother as my keeper, I do what is necessary to support myself and plan for catastrophic events (illness, natural disaster, loss of income, among other things). I don’t judge myself based on my neighbor’s behavior because I am not my neighbor. If he does not work, I am not going to refuse work until he “pulls his load.” I don’t say, “That’s not my job” when something needs to be done, I know how to do it and have the resources to do it.
I am aware I live among others and owe them a duty as I well as the one I owe myself. This is not Kansas and I’m not Dorothy. I might wince when the first work week of my month goes to taxes but I know I have to pay for the roads I drive on and my unfortunate neighbor. I shrug this off because it is the right thing to do. I am paying attention to where my dollars are going. I am voting my conscience. I am writing this post. I am hoping my thoughts make others think and do some of the same but I am pragmatic about that, too.